WATCH: American Express had offered their cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [Innovation, 2011]

Branding matters. Our brand previously had flat marks and a 'web 2.0' feel. We evolved to create vibrancy and included a message in the negative space: 'we can elevate your advertising.' [Branding, 2021]

WATCH: Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in less than 2 minutes helps address the problem. [Multimedia, 2023]

WATCH: Attracting talent is highly competitive. We featured our greatest asset - our people - in a short film that lives across our employer branding channels. [Multimedia, 2023]

WATCH: Cookie deprecation is boring stuff. We commissioned a hip hop artist to explain it and then animated his lyrics in an original music video to help our offering stand out. [Content, 2021]

CLICK: Maintaining an ongoing dialogue with our customers is critical to remaining top-of-mind, especially in areas of company focus. Data showed that our customers didn't have enough knowledge around privacy regulation and the upcoming changes, so we put our thought leaders to work. [Content, 2022]

PLAY: We didn’t just want to tell people that our CTV offering is unique, we wanted them to demo it for themselves. With this interactive tool, they do just that. [Multimedia, 2022]

CLICK: We hosted webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story through the theme of high school sex ed films. This is one of over 300 sales assets our team creates every year. [Seller Materials, 2020]

We avoided the “sea of sameness” at Cannes with a street level storefront allowing over 5k festival goers/day to gain exposure to our brand and sample our offerings. Our team produces over 40 events every year. [Events, 2022]

WATCH: To introduce our retail media offering, we made this short animated video explaining our niche in the market: ‘we make onsite better and offsite possible.’ This video is part of a series, each one describing a key part of our business in :20 or less. [Seller Materials, 2023]

CLICK: By turning media buys into ticker symbols, we made it easy to buy media that drives performance and hits other KPIs like supporting minority-owned publishers. [Innovation, 2020]

We've built a muscle for using AI to scale and beautify our brand work. These executions make their way into seller materials and are featured at events. [Branding, 2023]

WATCH: When we opened our new headquarters, we commissioned two legendary NYC street artists to create walls of art that now serve as backdrops for press ops and social posts. [Branding, 2022]

CLICK: Landing a feature story in the world's most prominent business publication takes a combination of preparation, credibility, and good storytelling. Our team generates over 150 placements per year. [Press, 2021]

CLICK: Inserting a brand into moments of relevance can bond people to your mission. We used Earth Day to circulate new marks & messages announcing our carbon neutral status. [Branding, 2023]

WATCH: Upon being acquired, we worried our newly vested employees might want to leave, so we made a video highlighting our journey and suggesting the best was to yet come. [Multimedia, 2023]

CLICK: In 2008, digital content was not being produced by marketers equal to how it was being consumed by audiences. We sought to change that for the benefit of the industry -- and our agency. [Innovation, 2008]

WATCH: Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go even further. [Innovation, 2013]

WATCH: It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [Positioning, 2014]

WATCH: We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. This video showcases our work during the Super Bowl, but the space and process was used 24/7 and 365. [Innovation, 2013]

WATCH: For our company all-hands, we booked Studio 8H - home to Saturday Night Live - and put on our own version of the show. Note: This was the most fun I’ve ever had at work. [Events, 2016]

Portfolio

Jordan Bitterman Portfolio